Story
Fills: Product in one plain sentence
Explain it like you're talking to someone outside your industry.
No answer yet
Fills: Best fit, segment
Who's your best customer so far, and what made them say yes?
No answer yet
Fills: Alternatives
If you didn't exist, what would they do instead?
No answer yet
Fills: Differentiation
Finish this: we're the only ___ that ___.
No answer yet
Fills: Proof
What can you show that proves it?
No answer yet
Fills: Bad fit, nevers
What would you hate to be confused with?
No answer yet
Fills: Insight candidate
What changed in the world that makes this possible now?
No answer yet
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